The Michelin Annoucement
Client...........................Lexus
Year..............................2026
Agency........................Burns
The press release that is meant to be eaten
In 2026, Lexus joined forces with one of the best restaurants in the world: the 3 Michelin starred “Disfrutar” in Barcelona.
We couldn’t announce it with an ordinary press release, so we launched the first ever edible press release, cooked with the restaurant’s three chefs and presented at a very special event.