No tengo caspa
Client...........................H&S
Year..............................2025
Agency........................Burns
Changing the perspective on anti-dandruff shampoo
People tend to think that anti-dandruff shampoo is only for people who already have dandruff. But H&S wanted to communicate that their shampoo is designed to prevent it, meaning that everyone can use it and enjoy dandruff-free hair.
A campaign for Spain and France that was aired during half-time of every football match.